App Dependency
Adding functionality can mean adding another app or service to the stack.
Avid e-Commerce · US & UK D2C brands
Your Shopify Store Works. But Is It Built for Your Next Stage of Growth?
Growing D2C brands often add apps, subscriptions and integrations as their store evolves. Avid e-Commerce builds purpose-built commerce experiences around your brand and customer journey — with fewer unnecessary dependencies.
Purpose-built commerce experiences for growing D2C brands — cleaner journeys, fewer unnecessary app dependencies.
For established US & UK brands ready for more control over the shopping experience.
No obligation · We'll show you what we'd improve
Prefer WhatsApp? Message us
Live custom storefront · viralcraftsjaipur.com
The Pattern
Growth Shouldn't Add Friction.
As D2C brands grow, stores can gradually accumulate apps, subscriptions and integrations. That may increase cost and complexity — and introduce more potential points of friction into the customer journey.
Simple store
Business grows
More functionality
More apps
More subscriptions
More integrations
More complexity
More potential friction
Recurring Costs
Apps and third-party services can introduce ongoing costs as requirements expand.
Integration Complexity
Multiple services can create additional dependencies and maintenance overhead.
Mobile Friction
Every unnecessary interaction matters on mobile — where most D2C traffic often lands.
Checkout Friction
The buying journey should be as simple as the product and brand allow.
Limited Flexibility
A growing brand may need functionality that doesn't fit neatly into an existing theme or app stack.
Balanced View
Shopify Is Great for Starting.
Growth Can Change What You Need.
Shopify can be an excellent platform for launching and growing a D2C business. But as requirements become more sophisticated, brands may find themselves adding apps, integrations and custom workarounds to support new functionality.
Avid e-Commerce takes a purpose-built approach — designing the commerce experience around your business, products and customer journey instead of continuously layering functionality onto an existing storefront.
Traditional approach
- Theme
- Apps
- Subscriptions
- Integrations
- Workarounds
AVID approach
- Purpose-built UX
- Custom functionality
- Performance-focused architecture
- Conversion-focused customer journey
- Greater control
Avid e-Commerce
Built Around Your Business.
Not Around a Theme.
Design the shopping experience around your customers and products.
Remove unnecessary friction from discovery through purchase.
Keep the storefront streamlined and performance-conscious.
Build business-specific functionality where practical instead of relying on an app for every requirement.
Reduce unnecessary reliance on third-party apps and services where the architecture allows.
Build the storefront around the brand's next stage of growth.
Customer Journey
Your Traffic Is Only Half the Equation.
You can spend thousands acquiring visitors through Meta, Google and other channels. The next question is what happens after they arrive.
Ad / Social / Search
Landing
Discovery
Product
Cart
Checkout
Purchase
Every unnecessary step is an opportunity for friction.
AVID focuses on the complete customer journey — from first impression through purchase — so paid and organic traffic have a clearer path to convert.
Product Glimpse
Checkout Experience & Commerce Operations
Real screens from a live Avid e-Commerce storefront — buying journey on the left, what the brand team manages on the right.
Storefront / product journey
Designed to make buying simpler
Streamlined path from product to purchase — mobile-first layout, clear offers, and fewer unnecessary steps. Payment and OTP options are configured per market.
- Clear product → bag → buy path
- Mobile-ready shopping UI
- Flexible payment options by market
Commerce admin · Viral Crafts
Real admin from viralcraftsjaipur.com — analytics, catalogue, orders, payments and settings in one place.
Built for the brand team, not only the shopper
Purpose-built stores include the operational side: products, orders, customers, marketing tools and day-to-day commerce workflows — without depending on a stack of admin apps.
- Live analytics — sales, orders, conversion, AOV
- Catalogue, inventory and order management
- Payments, COD, WhatsApp and marketing settings
- Mobile-ready admin for on-the-go operations
Real project · India-based brand
Live Example
Viral Crafts — a real AVID custom D2C storefront
Viral Crafts is a live example of AVID's custom D2C commerce capability — not a US/UK case study. We built a brand-owned storefront with catalogue, checkout and order operations designed around the business rather than a rented theme and app stack.
- Custom storefront matched to the brand
- Mobile-ready catalogue and browsing
- Streamlined checkout with project-specific payment options
- Admin for orders and catalogue
Live store: viralcraftsjaipur.com — presented as proof of custom D2C capability.
Free Store Audit
Get a Free D2C Store Audit
We'll review your storefront and identify 3–5 areas where unnecessary friction, technical dependencies or UX issues may be affecting the customer journey.
- Customer journey & mobile experience
- Product discovery signals
- Potential sources of friction
- No obligation to proceed
Trust
Built by a team that ships real commerce software.
Avid e-Commerce — purpose-built commerce platform
Live store — viralcraftsjaipur.com
Avid Web Solutions — product & custom engineering
FAQ
Questions growing D2C brands ask
Why would a growing D2C brand consider moving beyond its current Shopify setup?
As brands grow, they may accumulate apps, subscriptions and workarounds to support new requirements. That can increase cost and complexity and introduce additional friction into the customer journey. Some teams prefer a purpose-built storefront designed around their products and conversion goals.
Does AVID replace Shopify?
Avid e-Commerce is a purpose-built commerce platform — not a Shopify theme or app. Brands that choose a custom Avid storefront typically run their own stack rather than layering more Shopify apps. The right path depends on catalogue, integrations and growth goals.
Does AVID require plugins?
AVID is built as a custom commerce experience. Core storefront, catalogue and checkout capabilities live in the product rather than a marketplace of monthly apps. Integrations are still used where they make sense — the goal is fewer unnecessary dependencies, not an absolute claim of zero third-party tools.
Can AVID build custom functionality?
Yes. AVID focuses on business-specific functionality — shopping journeys, checkout flows and features that fit your brand — rather than relying on an app for every requirement.
Can AVID migrate an existing e-commerce store?
AVID can rebuild an existing storefront as a purpose-built commerce experience. Catalogue migration, redirects and integration scope are defined per project during consultation — there is no one-size-fits-all claim.
Can AVID integrate payments and other services?
Yes. Payment providers, shipping, analytics and related services can be integrated as part of a custom build. Supported options depend on your market and project requirements.
How much does an AVID store cost?
Pricing depends on catalogue size, custom functionality and integrations. Request a free store audit or book a short consultation and we will outline a practical scope for your brand.
Ready to talk about your next stage of growth?
Get a free store audit or book a short consultation — no obligation.