Shopify is a hosted platform with apps and recurring fees. Custom e-commerce is a purpose-built store. Neither is universally better; the decision is cost, control, and team skill.
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When a purpose-built store is a better fit than Shopify or WooCommerce plugin stacks.
Foundations
WooCommerce is flexible but often becomes a plugin and performance project. Custom commerce avoids that stack if you will not use WordPress as a CMS anyway.
Read articleChoose custom when checkout rules, cost of apps, or performance requirements outgrow a platform. Stay on Shopify/Woo if your team ships faster there.
Read articleGrowth adds catalogue, checkout experiments and operations tools. Custom commerce is one path; it is not a guarantee of growth.
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